Rosenfeld Media is pleased to present full-day workshops by three leading User Experience authorities...

March 5 - LOU ROSENFELD

Adaptable Information Architecture: How to Say No to Your Next Redesign

Is your site stuck in a cycle of redesign after expensive, painful redesign?Are you tired of making short-term, cosmetic changes, and never really solving problems for your site's users?Then attend this workshop!

Lou Rosenfeld, co-author of Information Architecture for the World Wide Web, will teach you practical skills and show you design approaches that will help you tune and tweak your site's information architecture, improve your users' experiences with your site, all while costing your employer less than just about any redesign initiative.
Detailed description

March 6 - LUKE WROBLEWSKI

Web Form Design

On the Web, forms bridge the gap between people, their information, and your product or service. From registration forms that welcome new customers to checkout forms that finalize e-commerce transactions, Web forms frequently broker crucial online interactions.

In this day-long participatory workshop, Luke Wroblewski, author of Web Form Design: Filling in the Blanks, will walk you through the considerations and best practices of Web form design culled from international usability testing, eye-tracking studies, and over ten years of designing Web applications. He'll outline how the interaction and visual design of Web forms can make the difference between acquiring a customer and completing a transaction or not. Attendees will learn about how different types of forms, input fields, input labels, validation, feedback, calls to action, and surrounding visual elements can support or impair different aspects of user behavior, you'll never look at your Web forms the same way again.
Detailed description

March 7 - STEVE KRUG

Do-It-Yourself Usability Testing: The Workshop

Usability testing is the single most valuable thing you can do to improve a Web site, a Web application, or a piece of software, and not nearly enough of it gets done. In this day-long workshop, Steve Krug, author of Don't Make Me Think and Rocket Surgery Made Easy, will teach you how to do your own low-cost/no-cost testing that's simple enough to make it a routine part of your design process.   
Detailed description    

LOCATION AND SCHEDULE

Workshops take place at 500 Startups in Mountain View, California. Read more about our venue and location.

Each workshop runs from 9 am to 5 pm. Doors open at 8:30 for sign-in and continental breakfast. There will be morning and afternoon beverage/snack breaks. Lunch will be on your own; a list of local restaurants will be provided.

REGISTRATION RATES

Early registration rate ends February 13th at midnight (Pacific Time).

GROUP DISCOUNT

Groups of three or more get a 10% discount. Use discount code GROUP when registering.

CANCELLATIONS AND SUBSTITUTIONS

Payment is required in advance; but it is refundable, less a $100 processing fee, if you notify us at least one week before the workshop. If you fail to attend and do not notify us at least one week in advance, your money will not be refunded.

Substitutions are accepted if we are notified no later than the day before the workshop. Notify us about cancellations or substitutions by sending a message to Rosenfeld Media.

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